Author Archives: Amy

Keeping creativity alive in financial marketing

By Amy | Published: January 30, 2012
A recent article on TheFinancialBrand.com challenged marketers to contribute ideas on keeping creativity alive in financial marketing. We’re pretty familiar with the topic, so here’s an excerpt of our response. It just may spark some creativity in your office as well! One of the most common ways companies attempt to generate innovative ideas is by [...]
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Is collaborative creativity possible?

By Amy | Published: January 20, 2012
When done wrong, creative collaboration can be the New Groupthink. But when done right, it can be a differentiating advantage that drives an organization forward.
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A wonderful brand experience to “C”

By Amy | Published: January 9, 2012
C. Wonder (the concept store by Tory Burch’s ex-husband, Christopher Burch, a venture capitalist who helped found her company) recently opened their flagship store in our building at 72 Spring Street. There was so much hype, I had to take a peek. The experience really was wondrous the first time I walked through the 20+ [...]
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America’s Next Top…Financial Advisor?

By Amy | Published: October 1, 2010
Not exactly. TD Ameritrade is taking a big leap into the social media space with an unscripted, web series that takes a look at the relationships between 4 independent financial advisors and their clients. “The Invested Life” provides a groundbreaking look inside individual relationships between investors and advisors. Not only does it allow investors to [...]
Posted in Financial industry scoop, Inspiration, Investing, Social media | Comments closed