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At Carpenter Group, we deliver strategic branding and marketing communications solutions to the Financial Services industry. Our passion for our market is unmatched — for 30+ years we’ve been a trusted agency partner to many of the top financial brands.
Carpenter Thinks is where we share our perspectives on financial industry trends in marketing, design, client experience and more. You’ll even find some random musings that spark our interest…hopefully they’ll spark yours too!
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Category Archives: Information graphics
Iconic NYC signage gets a facelift
Perhaps one of the most-referenced pieces of NYC signage, the MTA subway map, is being redesigned this year. While I like the idea of making it better, clearer and easier to read, a sneak peak of the new map hints at more complexity. The Times shows a history of all the subway map redesigns over [...]
Turn data into dialogue, and symbols into stories: Info-graphics help your audience see your point (literally).