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At Carpenter Group, we deliver strategic branding and marketing communications solutions to the Financial Services industry. Our passion for our market is unmatched — for 30+ years we’ve been a trusted agency partner to many of the top financial brands.
Carpenter Thinks is where we share our perspectives on financial industry trends in marketing, design, client experience and more. You’ll even find some random musings that spark our interest…hopefully they’ll spark yours too!
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About
At Carpenter Thinks, our team of thinkers will help you keep pace with the latest trends in branding, marketing and design. We’ll share experiences we’ve had, smart solutions we’ve seen, topical financial industry news and much more.
Join in. Share your thoughts. If there’s a particular topic you’re into, send us an email
Polly Carpenter
Founder and President
Polly is artist by training; she is an alum of RISD and Skowhegan School of Painting and Sculpture. Not deterred by the art world’s economic downturn in the early 80’s, Polly saw opportunity in financial services, an industry just starting to mass market and package products, and her namesake, Carpenter Group, was born. From the frantic days of limited partnerships, to the onset of the mutual fund business, to the development of 401(k)s and ETFs — she’s seen it all, including bounced checks from Dick Fuld! For more than 30 years, Polly’s been the creative force driving the launch of many of the best known financial services brands, leading to billions in assets raised.
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Andy Corn
Business Strategy
Andy is an award-winning marketer, former fund manager and analyst, media and technology expert, syndicated blogger, and experienced consultant. At Carpenter Group, Andy consults with clients to provide strategies that tangibly increase their revenue. He focuses on helping clients generate revenue through innovative use of technology, online marketing and social media.
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Brian Carlock
Creative Director
Brian leads Carpenter Group’s creative teams, guiding visual designers, user experience specialists and production group to deliver resonant creative solutions. Brian’s experience includes leading numerous global branding initiatives, advertising and promotional campaigns, and the development of print collateral, sales and training materials, identity systems, interactive, packaging, environments, and broadcast. Brian holds a BFA in design from Brigham Young University.
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Claire Taylor
Creative Strategy
Claire has a solid understanding of client businesses and participates in the research and development of the strategies that lay the groundwork for creative deliverables. Her expertise spans integrated branding, environmental and audience–centered solutions. She holds a BA from the University of California at Berkeley and an MFA from the Rhode Island School of Design.
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Cathy Weigel
Editorial Director
Blending deep experience in financial services marketing with editorial expertise, Cathy is responsible for the strategic development of content. She partners with clients to develop marketing strategies and tactics that meet business objectives and bring brands to life. She holds a BA in Psychology and English, with a writing concentration, from Denison University.
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Amy Watson
Chief Operating Officer
In addition to managing day–to–day operations and finance, Amy oversees client relations. She works with account management and strategy to ensure the teams’ innovative solutions consistently align with client business objectives. Amy holds a BA from Pennsylvania State University.
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