Carpenter Group receives a Gramercy Institute Asset Management Marketing Award for Amundi US ‘For Generations’ multi-channel campaign

Carpenter Group was honored at the 2023 Gramercy Institute Asset Management Marketing Awards on December 7 for the For Generations campaign we created for Amundi US.

The multi-channel campaign, which celebrated the 95^th anniversary of the Pioneer Fund, included videos, social media and event marketing, with both business-to-intermediary and business-to-consumer components.

Launched in 1928, Pioneer Fund is America’s second-oldest mutual fund and continues to serve as Amundi US’s flagship offering. The Gramercy Awards recognize excellence in content marketing, media strategy, marketing strategy, experiential marketing and other benchmarks of asset management marketing success.

We are delighted to have partnered with our friends at Amundi US and for the opportunity to raise awareness of their great legacy.

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