Start with the right questions. Dive in — research and analyze the situation. Clearly define the audience and the objective, and frame the competitive challenges. Develop strategic recommendations and a plan for going to market. Get your stakeholders on board.

Combine the visual, verbal and experiential to create solutions that will engage and excite your audience. Bring the strategy to life by integrating creative across media and apply best user-centered design practices. Validate at every step.

Activate the plan across all media channels. Ensure creative and content implementation runs smoothly. Amplify reach and voice. Test the results, build on what you learn and optimize for success.