Tell It Well Archives - Carpenter Group

Thoughts

Tell It Well

Quirky. Fun. Serious. Sophisticated. There are many ways marketing tells your brand story — and communicating that story effectively and clearly depends on getting all the factors right. We’re sharing some thoughts to help brands tell it well.

Brochures with color swatches and infographics

When M&A Deals Hit the Pause Button, Don’t Put Your Communications Strategy on Hold

January 10, 2021

Thoughts

Tell It Well

What Does Your Messaging Communicate About Your Brand?

Fintech Branding: How to Stand Out in a Sea of Sameness

5 B2B Email Marketing Strategies to Boost Performance

Meeting the Challenge of Tech Branding

The Dictionary’s Evil Twins

Three Simple Ways Behavioral Segmentation Improves Content Marketing

Don’t Think Twice—It’s All Right

The Maddening Ambiguities of English

Is It Time to Refresh Your Logo?

Trim the Fat and Kill Your Darlings

What Does “Fair Use” Actually Mean?

Content Marketing for FinServ Firms

Eight Ways to Optimize the User Experience on Your Website

How to Find a Strategic Marketing Agency Partner… and Live Happily Ever After

Five Ways to Optimize Your Marketing Budget

Ten Red Flags That Your Marketing Communications Aren’t Working

When M&A Deals Hit the Pause Button, Don’t Put Your Communications Strategy on Hold