A global fintech leader makes change the hero
SEI Investment Manager Services
B2B advertising for a forward-thinking global fintech
Challenge
SEI Investment Manager Services recognized that the financial world would continue to change radically as disruptive technologies emerged and unexpected competitors introduced new models of engagement. In this dynamic environment, few fintech firms were as impassioned or as qualified, as SEI to position asset managers for a changing industry or accelerate their business on a platform of perpetually optimized operational performance. SEI needed to expose asset managers to its value proposition.
Solution
In creating the “Imagine It” B2B campaign we envisioned a future shaped by disruptive innovation. Conceptual illustrations depicting marvels of engineering, aeronautics, ocean mining and vertical agriculture served as intriguing metaphors for SEI’s view forward.
The integrated B2B campaign encompassed print, digital, out-of-home, radio, events and environmental executions, driving prospects to a customized thought leadership microsite. The creative led to 150,000+ engagements and a 250% increase in RFPs received over a six-month period. The campaign received a Financial Communications Society Portfolio award.
