THORNBURG INVESTMENT MANAGMENT
A forward-looking rebrand drives the transformation of a content-rich website into an award-winning marketing machine
"On strategy®," Thornburg's positioning, reinforces the firm's commitment to deliver consistent risk adjusted outcomes.
Our 360-degree discovery included conversations with internal stakeholders, external partners, clients and prospects.
Totaling nearly 1,000 pages, a transformation of Thornburg's existing website becomes an actionable resource.
In the period, May 1, 2022-May 1, 2023 session duration increased by 58.52% over the previous 12 months.
Organic traffic increased 84% from launch to May 1, 2023, driven by a coordinated SEO program implementation.
The Challenge
Since its founding in 1982 as an “off-Wall-Street” management company, Thornburg had built a reputation for unbiased, unwavering investment principles, high conviction and outperformance. Inevitably, as the firm grew and became competitive with long-established global firms, the need to expand its visibility as a global brand and industry leader became paramount.
The Solution
Carpenter Group created a new positioning, On strategy, to elevate the Thornburg brand and reflect the firm's forward-looking vision. On Strategy became the theme of an integrated, omnichannel approach that raised the firm's visibility with a consistent visual brand expression and identity, messaging and storytelling.
