Successful advertising can build brand awareness, promote a new product or drive lead generation. But in complex, crowded industries like financial services and fintech, it takes strategy, experience and specialized skills to stand apart.
Regulatory changes, product commoditization and client demand for online experiences compel asset managers, wealth management firms, fintechs and other finserv organizations to advertise in a way that looks beyond the ordinary and meets the moment. Working with Carpenter Group, you’ll have a partner who leverages creative and conceptual excellence, analytical thinking, strategic proficiency and in-depth knowledge of the financial services to create advertising that builds off your messaging, captures mindshare and gets your voice heard above the din.
Our clients range from community-based banks to leading global financial enterprises that value our expertise at shaping their messaging to regional and country-specific cultural norms.
Our work with you begins with a discovery process in which we absorb everything about you and your markets that will shape your advertising:
Based on what we learn from you, we develop a strategy that encompasses a framework, rationale and platform for creative. Our award-winning design and copywriting teams have the experience to provide creative executions that deliver on your strategy and stand out from your competitors.
In collaboration with you, we establish success metrics and gain consensus on a media strategy. This informs creative development and a plan that defines the scope of the campaign, the intended user experience and every element in the execution.
There are many opportunities for financial services firms to gain exposure through print, digital and online, social media, broadcast, cable, marketing events and out-of-home. In addition to offering in-house media strategy and services, we partner with the world’s leading media planning and buying companies and tap into their subscription base. Our high-impact creative is tailored to the segments you need to reach through integrated campaigns that activate the most effective channels at the right time across global publishing networks and platforms.
Once your campaign is launched, we keep you informed through executive briefings, comprehensive reports and SEO results, enabling you to make smart, data-driven decisions. Our measurement specialists will monitor metrics and the performance of each ad placement and track impressions and cost per click (CPC). As needed, we’ll make recommendations to optimize the campaign, such as by revising creative, turning on new placements, reallocating budget or retargeting.
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