Episode 8 — Marketing Should Be Your Biggest Asset
By definition, research is the study of the past. And using the right research-based marketing can bring immense gains beyond insight. It can improve your business, operations, and competitive edge in measurable terms. Yet, across the industry, there remains a disconnect about the interplay between excellent marketing, excellent brands, and excellent firms.
In this episode, we’ll be speaking with Neil Bathon, who has not only understood the value of marketing, but has built a career and research empire on his ability to look at the right metrics that can quantifiably improve the bottom line for asset managers.
About Neil Bathon
Neil is the Founder and Managing Partner of FUSE Research Network, which provides ongoing decision support to an exclusive group of asset managers through annual or multi-year relationships. He is the former President of Financial Research Corporation (FRC), which he founded and led from 1987 through 2006.
Neil has appeared on CNBC and Bloomberg and is a regular contributor to a wide range of business publications, including The Wall Street Journal, Reuters, Ignites, and Barron’s.
About Change Makers and Their Stories Podcast
Change Makers and Their Stories brings to life the stories behind the industry disruptors, marketing innovators and leaders driving change in today’s world. It’s produced and hosted by Carpenter Group, a New York City-based creative agency that helps major global financial institutions, professional services firms and technology companies build a strategic advantage for their brands in a competitive and constantly evolving world.