We absolutely love this story about a single-branch bank in Idaho with only $90 million in assets that turned an ATM theft into a business- and brand-building bonanza. The bank transformed the event into a clever ad that went viral in their community and beyond.

It got us thinking about how great marketers find ways to turn even the most challenging things into gold.

Contact Carpenter Group if you’re looking for innovative and creative ways to market and advertise financial products and services.