Launch of Orange Bank & Trust Brand Campaign

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Orange Bank & Trust came to Carpenter Group to develop an integrated branding campaign and an updated website experience with the goal of owning business banking in Orange, Rockland, Westchester and Bronx counties.

Large banking institutions have expansive footprints in all regions of the U.S. and provide conveniences such as longer hours and more ATMs, but they may not provide the high-touch customer experience that a regional/community bank can offer. Orange Bank’s goal was to overcome the perception of being a small town rural bank, and portray their true image of a dynamic institution that can deliver all business services including: High-touch access to the bank’s professionals with unique local insights, specialized industry knowledge, and technology experts who advise and install banking-related technological solutions.

After thorough research into the Bank’s current positioning and a discovery process that included client and non-client surveys as well as interviews with bank executives and board members, we refreshed the bank’s positioning and tagline, and created a bold integrated campaign and complementary website experience.

Orange Bank & Trust Company
Where the brightest bankers live.

We have over 125 years of experience in the Hudson Valley. We don’t just know the businesses, but the streets and the neighborhoods because we live in them. And as a result of our unequaled experience in the area, we help businesses make the right decisions from a larger base of knowledge. Before a business stops or goes, it should know.

Ask us. We’ll help you know.