Launching a new website can deliver amazing business results with more leads and revenue for your firm. But the process to get there can be complex and time-consuming. Carpenter Group has deep experience designing and implementing websites for financial service firms. Our proven methodology guides you through each phase of the process to deliver on-time and on-budget.
Understanding Your Audience and Goals
Before breaking ground on a new website, we interview stakeholders to understand their goals, audiences and the purpose of the site. The insights and information we collect will drive decisions around all site elements:
- Site structure
- Navigation
- Naming conventions
- Content creation
- Visual design
Develop Digital Functionality Specifications
Using what we’ve learned from the stakeholder interviews, we outline the site’s needs, including all core digital elements as well as key variables like deadlines and budget.
- Taxonomies
- Content types
- Templates
- Third-Party integration
User Experience (UX) Design and Journey Mapping
An outstanding user experience provides visitors with a journey through your site, delivering relevant content and engagement at each juncture. Mapping the journey enables integration of your website with existing digital campaigns in a way that makes it easier to create an engagement strategy, track performance, make needed changes and move your audience to action.
Site Architecture & Visual Design
The site architecture phase includes defining the sitemap and navigation structure and producing wireframes, which provide a blueprint for determining the types of content and their hierarchy for each page.
As a branding agency, we ensure that your brand is reflected in your visual design. We build custom websites with all elements, including color palettes, typography and images, working in concert to illustrate a visually arresting site that connects seamlessly with your other digital assets.
Our web development team breaks the designs down into code, transforming them into a working website that your customers will engage with and revisit again and again.
Turning Designs into Code with CMS Integration
Our professional web development team breaks the designs down into code, transforming them into a working website that your customers will engage with and keep coming back to. We work with a variety of Content Management Systems (CMS). We will work together with your team to integrate features from a variety of platforms to ensure an engaging user experience.
Ensure Accessibility
Accessibility figures centrally in the web development process and ensures compliance with US and international standards like the Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA). Our experts will conduct a thorough accessibility scan to ensure that your website is up to code and your web development team has the latest information to keep the site in full compliance with applicable rules.
Launch, Support and Analytics
Websites are living, breathing entities, so once your site is launched, we’ll work with you to maintain content and integrate new features. Analytics are critical to optimizing your website. We’ll work with you to set up GA4 and develop custom reports to make it easy to track performance.