The ambitious All for Home initiative will raise the profile of affordable homeownership benefitting the entire community from home buyers to real estate professionals, mortgage originators, and local housing authorities. In doing so it will dispel myths, destigmatize the category, bring clarity to the market, and promote both business and individual empowerment through best-in-class market research, education, a full-range of product solutions and business technology. All for Home will reshape the future of homeownership.

Carpenter Group is honored to have provided creative and strategic expertise in support of this groundbreaking step forward positioning Freddie Mac as the leader with a bold vision and the courage to innovate.

All for Home has gone live, launched by Freddie Mac in the national press, on social media and across the industry with a spirited campaign.