Carpenter Group is thrilled to join S&P Dow Jones Indices in winning Gold for “More to It,” the firm’s omni-channel global advertising campaign at the Financial Communications Society Portfolio Awards.
Gold was awarded for the campaign’s attention-grabbing B2B Out-of-Home creative. The theme promotes S&P DJI’s lesser known, yet very compelling truths and the campaign’s epic black and white imagery exemplifies the brand’s iconic status.
The global campaign leverages leadership media in print, online and mobile in addition to strategically targeted OOH and Captivate to reach institutional audiences across North America, APAC, LATAM and EMEA. To date, the results continue S&P DJI’s trend of delivering 200% higher CTR than the financial services average every year since 2011.
See our award-winning work here.