How—and How Not—to Go to Market in the AI Era with Steve Ardire

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There was a time when Artificial Intelligence was the stuff of science fiction and Hollywood fever dreams. Remember HAL, the psychopathic computer in 2001? In just the past year, AI has gone mainstream, pushing out the limits of human potential in an ever-widening range of fields. Innovators today are racing to create better, more versatile tools, giving rise to a steady stream of new applications, ventures and brands.

In this episode of Change Makers and Their Stories, veteran startup advisor Steve Ardire discusses the crucial role of storytelling and emotion resonance for AI brands in this crowded and competitive arena.

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About Steve Ardire

Steve Ardire traces his experience back to the beginning of AI time, when natural language processing and machine learning were in their infancy. Today, Steve is a force multiplier for newly minted ideas, helping early-stage AI start-ups hone their strategy, pinpoint their why, and attract investors from seed to series A.

About Change Makers and Their Stories Podcast

Change Makers and Their Stories brings to life the stories behind the industry disruptors, marketing innovators and leaders driving change in today’s world. It’s produced and hosted by Carpenter Group, a New York City-based creative agency that helps major global financial institutions, professional services firms and technology companies build a strategic advantage for their brands in a competitive and constantly evolving world.

Listen to past episodes of Change Makers.
About Carpenter Group

We are designers, writers, marketers, technologists  and strategists who help clients create a measurable difference in outcomes. Find out how Carpenter Group can help you with strategy, branding, content, advertising, and digital services.


We are inspired by change.
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