WestEnd Advisors: New Brand, New Look, Same Drive.

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Carpenter Group is thrilled to announce that WestEnd Advisors has launched their new branding and messaging. Inspired by their macroeconomic and sector expertise, as well as their collaborative investment process, we developed a new logo, branding messaging and communications that reflects WestEnd’s value to investors.  We feel privileged to have worked alongside their team throughout the discovery, research, design, content and strategic process that ultimately reinforced their true differentiator—a proprietary approach to investing through sector analysis.

The brand strategy began with the concept “Sector Wisdom,” which informed the design and messaging components of the project. We communicated this concept through visual and narrative expression in all marketing materials, including the investment strategy fact sheets, corporate brochure, presentations and pitch books. To ensure branding and messaging consistency across communications, we developed editorial guidelines, templates, and content for press releases, social media posts, sales enablement tools and other corporate collateral.




We are proud of the work we’ve accomplished in partnership with WestEnd and are excited to finally share it.

Please check out their new website here.